IDEAS - design should engage and entertain, it should draw you in and make you think. It should tickle your cerebrum. Behind every great piece of design, there needs to be a great idea; and without that idea, graphic design is just decoration. Which is fine, but if you want decoration. call a decorator
WORDS - it's no secret that most designers see text as a necessity at best, and an irritant at worst. All those line of grey stuff, just getting in the way of a great layout - how troublesome they are. But we think differently. We adore words. We love their ability to take you on a journey, to touch your emotions, to shock and amaze. Heck, words are just great.
PLAY - Playtime is where it's at. It's when you forget about the rules, and just let your thoughts ramble around without any particular destination. its where great ideas come from. So we make sure that we don't just do stuff for clients, but regularly make things just for fun.
Remember: Playtime is a serious thing.
